“Almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.
Search has fragmented, and not just to direct competitors anymore as the pace of change picks up.
Google years ago lost the lead in product searches to Amazon, where the majority of searches really do begin: 61% of online shoppers in the U.S.
A recent UK survey even showed TikTok is the fastest growing source of news (!!) for adults.
In other words, search has fragmented, and not just to direct competitors anymore as the pace of change picks up.
Google years ago lost the lead in product searches to Amazon, where the majority of searches really do begin: 61% of online shoppers in the U.S.