It is the time for businesses to plan their marketing budget for 2023 and experts say email marketing campaigns are a critical part of any successful marketing strategy.

Email marketing remains a key way for businesses to connect with and learn about their customers.

HubSpot reveals that there are 4 billion daily email users globally and this figure continues to grow each year, plus at least 91% of people check their email every day.

Zib Digital explains that email marketing makes it easier to reach the right people, at the right time.

Businesses have complete ownership over their contact list and when utilised well, email marketing can effectively turn one-time buyers into loyal customers.

As one of the most trusted forms of marketing, email campaigns provide a host of benefits.

Today's consumers are savvy individuals who can recognise the one-size-fits-all approach.

Creating relevant lists will provide information that will help marketers personalise the email by including things such as local references or addressing pain points of the customer.

Tailoring the content will help businesses build relationships with prospects and help them move through the sales funnel.

The leading digital marketing and SEO agency Sydney wide says that a successful email marketing campaign requires engaging, meaningful content and a strategic goal.